SCHROON LAKE — The large pavilion was packed and many others gathered at its environs to witness the 2026 FIFA World Cup Championship match between Argentina and Spain on a giant screen Sunday
While sports paraphernalia was at a minimum, the enthusiasm was obvious due to the cheering and groans emanating from the fans.
The watch party was hosted by the Regional Office of Sustainable Tourism in partnership with the Town of Schroon Lake and the Schroon Lake Chamber of Commerce.
The viewing was part of a Shores and Scores Festival, which featured family activities, soccer-themed games and drills for all skill levels conducted by Schroon Lake Central School, complimentary food to enjoy while cheering on the finalists, face painting to help display team colors, and a foam party.
“Schroon Lake is excited to become part of this global watch party tradition. Along with many other Adirondack communities, Schroon Lake has a love for the game. Youth of all ages from many communities throughout the Adirondacks are avid soccer players and fans, and Schroon Lake is certainly no exception,” Schroon Lake Chamber of Commerce Director Sue Palisano said in a press release prior to the event.
“These watch parties, hosted in large and small locations around the world, underscore a shared experience of the 2026 World Cup tournament that links our small town, and our entire Adirondack region, to the world.”
In April, Gov. Kathy Hochul announced grant funding would be available to support events tied to the 2026 FIFA World Cup to expand its economic impact beyond host venues. The funding was awarded through the state’s Community World Cup Grant Program and supported activities like public viewing events, community festivals and tourism-focused initiatives that support small businesses during the World Cup.
According to ROOST Chief Operating Officer Mary Jane Lawrence, the grant supports ROOST’s vision.
“Hosting this World Cup watch party reflects our vision of connecting locals, visitors and the world to strengthen our communities,” she said. “By creating inclusive experiences for residents, families and travelers, ROOST is helping bring the excitement of this global event to the Adirondacks.”