SALEM, N.H. — Seven-year-old Kiki Turner of Haverhill made her way around the candy displays, plucking gummy sharks and sour ropes out of their buckets and placed them into her plastic bag.
Trailed by her mom, Samantha, Kiki and her siblings wandered around the store in awe of the giant gummy bears, flavored popcorns and cotton candy and American classics they’d never seen before.
The trendy candy store, IT’SUGAR, opened its newest location in The Mall at Rockingham Park on Valentine’s Day, bringing children and nostalgic adults to the storefront wedged between Zumiez and Tillys on the second floor of the mall.
This is the first location to open in New Hampshire.
Assistant Manager Maleyah Everett said that since the store opened, flocks of families and adults alike have come to find their favorites and splurge on something new. The 2,000-square-foot candy shop offers an unparalleled candy experience with over 300 pick ‘n’ mix candy bins.
Of the sweets available, Everett said trending TikTok favorites, like crystal candy and Dubai chocolate, American classics and international candies have flown off the shelves.
“We deliver a candy experience unlike any other, bringing your favorite brands to life with bright colors, hilariously entertaining displays, and a wide variety of sweets and treats,” said Jonathan Schwartz, vice president of IT’SUGAR.
“Our goal is to create an environment where people of all ages can feel like a kid in a candy store.”
The store is open from 10 a.m. to 8 p.m. on Monday through Thursday, 10 a.m. to 9 p.m. on Friday and Saturday and 11 a.m. to 6 p.m. on Sunday.
For more information, visit simon/com/brand/itsugar