LAKE PLACID — The Regional Office of Sustainable Tourism has launched its newly developed website, AdirondacksUSA.com.
The website has been designed to enhance how those who may be unfamiliar with the Adirondacks access travel-related information about the area, while also aligning with trends and changes in the way people travel.
AdirondacksUSA.com encourages users to “find their place” within the Adirondacks’ six million acres by using the website to learn about the Adirondacks, its geography, activities and events throughout the region. It then directs users to one or more of the ROOST-managed regional websites.
Providing information about multiple regions of the Adirondacks supports the emerging trend of travelers visiting more than one place during their vacation.
“We are excited about AdirondacksUSA.com’s capacity to help introduce travelers to the entire region,” ROOST CEO Dan Kelleher said in a press release. “Our region offers diverse and unique experiences ranging from historic forts and heritage hikes to world-class outdoor adventures to iconic hamlets and towns. By introducing travelers to all of our communities and assets, we can attract new visitors, encourage increased repeat visitation and extend the stays of visitors.”
AdirondacksUSA.com features a specially designed quiz that asks users a series of questions about the types of experiences, scenery, activities, desired accommodations and events that interest them. Quiz results include suggestions for attractions, communities and various regions of the Adirondacks, along with must-do activities and events best suited to their preferences.
The website shares travel ideas based on seasons, events, activities, suggested itineraries, attractions and popular activities. It includes a hike finder, the region’s most comprehensive events calendar and content connecting travelers with area communities. It also highlights multi-region touring experiences and special-interest travel opportunities, including the Adirondack Rail Trail, Olympic sites, stargazing, mountain biking trail networks and Adirondack culinary experiences.
According to ROOST Director of Marketing Michelle Clement, the website will support a range of ROOST’s marketing efforts, including email outreach, seasonal campaigns and other promotional initiatives.
“The new website and refreshed Adirondacks, USA branding will help us reach new audiences through targeted campaigns and tailored messaging that introduce people to the Adirondacks in a way that reflects their interests,” she said in the release. “When users visit the site, they’ll quickly understand where the Adirondacks are and why the region is worth exploring. Through rich imagery, maps, quizzes and other features, the site helps them find their place and follow a clear path to the experiences, communities and information that matter most to them.”
AdirondacksUSA.com was developed with support from a grant provided by the U.S. Economic Development Administration.