LAWRENCE — Merrimack Valley Credit Union announces that James C. Potter has joined the credit union as vice president of retail banking. Potter will oversee the credit union’s branch network throughout New Hampshire, Massachusetts and Rhode Island and its member support team.
Potter earned a bachelor’s degree in business finance from Northeastern University and a master’s degree in management from Babson College. Potter’s career in banking began more than 35 years ago as a teller at Shawmut Bank.
“I basically grew up in the retail branch network,” said Potter, who has held the positions of customer service representative, assistant branch manager, branch manager and cluster branch manager.
In 2002, Potter transitioned from banks to the credit union industry when he became the vice president of operations at Hanscom Federal Credit Union. There, Potter managed the credit union’s branch network, back-office operations, call center and marketing department. Potter was later promoted to senior vice president and chief operating officer. He also temporarily oversaw Hanscom’s lending and human resources departments.
Potter was drawn to MVCU due to its recent growth and uplifting company culture.
“What I really liked about MVCU is that it is growing,” Potter said. “I also loved the vision of being the best place anyone has ever worked or banked, and the credit union’s focus on financial education for both members and employees.”
As the new leader of MVCU’s retail team with decades of experience under his belt, Potter is looking forward to a bright future with the credit union.
“What excites me is leading a team of highly skilled and knowledgeable team members who are truly passionate about the financial wellbeing of others,” Potter said. “I’m really looking forward to expanding on these values, getting out into our communities and seeing our membership grow. The more people we help, the better.”