The St. George Village development is the result of “thoughtfully planning for the future of Fairfield Glade” with a focus on responding to market research showing what today’s homebuyers want, the declarant’s representative on the community club’s board of directors said in a presentation.
Ellen Anderson said research by Ideal Living, with which declarant Tom Anderson engages in marketing, shows that “walkability,” social connection and wellness “are really what homebuyers are looking for when they’re looking to relocate to a community.”
The declarant’s sales team hears the same comments from prospective Fairfield Glade homebuyers, she said in her presentation during the community club board of directors’ July meeting.
Bound by Lakewood Drive, Westchester Drive, St. George Drive and Bainbridge Road south of Peavine Road, houses are to range in size from 1,600 to 2,200 square feet. Sidewalks and street lighting are included in the plan. Development is expected to begin this fall.
Anderson said St. George Village is close to amenities and existing infrastructure such as sewers and roads, making it practical to build the houses in a phased, multi-year development.
“The market will ultimately determine the pace of this project.”
She said since the project was announced “we’ve had a lot of really positive conversations with other builders,” including “how we can all work together and offer different options.”
“We really view our role as thoughtfully planning for the future of Fairfield Glade. We want the evolution to speak to new buyers so that they can come live here but also maintain the integrity of the community of everyone who already lives here.”
Anderson called St. George Village “a new option.”
“It’s not a competition. It’s not a replacement. It’s just a response to what buyers are looking for right now when they’re coming to look at our community.”
Anderson said St. George Village will support local businesses, amenities and the “financial health of the community.”
“Like as the cost of living naturally increases, with more membership we can spread that cost out over more people instead of putting the burden on the current membership base to eat all of that cost.”
Board President Greg Jones told the audience the community club’s role is to provide sewer lines. Other than knowing when they will be installed, he said community club leaders “don’t have any more knowledge than really most of you sitting out there.”