DANVILLE — Voters and city officials have selected a new City of Danville logo.
The logo, featuring a hot air balloon, buildings and greenery, was designed by WhiteSmith Marketing Group and was selected for its modern style, color pallet which coordinates with the city seal, and unique design features that reflect positive attributes of Danville, according to city officials.
City officials have been working with WhiteSmith to market the city better.
Since the winter of 2022, the City of Danville has been working on a strategic branding initiative. A piece of this puzzle is a City of Danville logo that reflects the city’s newly developed story, pillars and tagline of “You Decide What’s Possible.”
The city sought assistance from local artists and graphic designers through a logo contest and received more than 50 designs for the public to vote on.
Through paper and online surveys, more than 4,000 votes were cast, and the most-loved logos rose to the top. The top logos were then reviewed by city leadership, and after much deliberation, the City of Danville logo was chosen.
The City of Danville extends gratitude to all who participated and made the choice challenging.
The logo will be implemented in early summer 2024.