Kayla Gagnet Castille, 35, senior vice president of content and digital operations for CNHI, Angelia JaKaye Garth, 24, classified advertising and customer service manager for the Commonwealth Journal in Somerset, Kentucky and Justin Niles, 27, audience development director of the Mankato Free Press in Minnesota, have each been chosen as leaders who are successfully confronting the challenges the industry faces.
Their stories appear in the magazine’s April 2018 issue.
The trio represent a growing number of young people within CNHI who are helping chart the course of what’s next, CNHI President and Chief Executive Officer Donna Barrett said.
“We are so proud of CNHI’s young executives,” she said. “They are contributing at a high level and helping our company build a bright future.”
Castille leads content initiatives and digital operations for more than 120 newspapers and affiliated websites and mobile apps within the CNHI company.
“I’m so honored to be recognized among other talented young people who are working to transform our industry,” Castille said. “This is an exciting and challenging time to work in journalism, and I’m grateful for the opportunity to help figure out our path forward.”
Jim Zachary, deputy national editor for CNHI, said what makes Castille stand out is her belief that “quality journalism and great content” will drive audience.
“She is always, first and foremost, a journalist, implementing best practices for digital and social media performance while maintaining the highest of journalistic standards for herself and editors and reporters she oversees,” Zachary said.
Garth, who joined the company in 2015 as a circulation clerk, helped spearhead a digital overhaul of the Commonwealth Journal’s tear sheet process.
“We did physical tear sheets when I started.” Garth said. “It took a lot of time to pull off, but now the process is done online through our website and emails and is so much easier and efficient.”
Garth was promoted to classified advertising manager in 2017, and has leveraged the company’s partnership with Monster.com to create bundles of print and web advertising to help increase the Commonwealth Journal’s revenue.
Niles, whose 10-year career has spanned four newspapers, has focused on improving circulation productivity and efficiency.
A key, Niles said, has been to make “changes from the way things have always been done.”
Niles said one of the challenges in a smaller market like Mankato is to find ways to attract the same customers over and over.
It’s important, he said, “to piece together what (readers) interests are and what kind of offer needs to be presented to get them to subscribe to the publication.”
CNHI is a leading provider of local news and information, offering a wide array of print and digital products in more than 130 communities in 22 states. Based in Montgomery, Alabama, CNHI is a Raycom Media company. For more information about CNHI, please visit www.cnhi.com.