Dee Dee Mathis has been named vice president of digital sales for Community Newspaper Holdings, Inc., effective immediately.
Mathis has more than 20 years of multi-media sales and marketing experience and most recently was vice president of digital solutions for Advance Digital.
"Local and regional digital sales innovation is one of our most important strategic growth drivers and we are very pleased to have Dee Dee lead our efforts across our organization,” said Jack Robb, senior vice president for revenue of Community Newspaper Holdings, Inc. “Her extensive knowledge of digital sales and marketing in a multi-platform media environment adds a valuable breadth and depth of experience to our leadership team.”
Mathis will focus on building a team of talented digital sales executives to help local and regional advertisers achieve their marketing goals and objectives. By providing effective digital marketing solutions, Mathis and her team will be helping and supporting the success of small and medium businesses in CNHI communities.
“I’m thrilled to join the team at CNHI,” Mathis said. “I look forward to developing custom digital advertising solutions for our local and regional advertising clients.”
Mathis is a Pineville, W.Va. native and a graduate of the University of Alabama, where she received a degree in marketing.
Based in Montgomery, Ala., CNHI is a leading publisher of local news and information, serving more than 130 communities in 23 states.