MONTGOMERY, Ala. –- Monday, CNHI LLC announced the appointment of Greg Maibach to the new role of senior vice president for digital revenue, effective Nov. 6.
Maibach will oversee the company’s digital sales operation and marketing strategy, reporting to Steve McPhaul, CNHI LLC’s executive vice president, newspaper operations.
Maibach, an accomplished digital sales and marketing executive with 20 years of experience, joins CNHI LLC from Guarantee Digital of Hartland, Wisconsin, where he served as director of partner development. Prior to that, he was regional vice president of sales for Buzzboard, Inc./vSplash Technologies of San Francisco.
He started his career in the media revenue field in 1998 at the Akron, Ohio, Beacon Journal, serving briefly as retail advertising manager. He then became classified advertising director for Cleveland.com, the Cleveland Plain Dealer’s digital site; and retail and shopping director for Advance Digital, the Jersey City, New Jersey, group that operates digital sites at Advance-owned newspapers in New Orleans, Birmingham, Newark, Portland, Oregon, and several other cities.
“Greg brings a wealth of digital sales and marketing expertise to our operation at an important time in our ongoing transformation into the digital era,” said McPhaul. “He is a strong fit for this new role at CNHI, and we’re pleased to welcome him to our senior executive team.”
"I’m thrilled and honored to join the CHNI team at this exciting time,” said Maibach. “I look forward to working closely with CNHI newspapers and leaders to bring value to our advertisers and provide a sustainable and profitable future for the company."
Based in Montgomery, Alabama, CNHI LLC is a leading publisher of local news and information, serving more than 130 communities in 22 states.